If you’re still not willing to join Facebook, this news will give you pause. Member communities – which include both blogs and social networks such as Facebook – have become more popular than personal e-mail.
In fact, according to the recent report from Nielsen Online, the category for social networks and blogs has grown twice as fast as any of the other four largest sectors: search sites, portals, PC software sites and e-mail.
“Social media is about conversation, connection and sharing stories, it’s about relationships,” said Ken Brand, Sales Manager for Prudential Gary Greene, Realtors® and avid blogger and social media expert.
Member community sites now account for one in every 11 minutes spent online globally.
Americans favor MySpace, but Facebook is the most popular networking site across the globe. In fact, Facebook is no longer just for kids. The site has added twice as many 50-64-year-old visitors as those under the age of 18.
“Social media networking is like an omnipresent party,” added Brand. “Real-time or when convenient, friends and friends of friends are catching up with what’s up. If you’re not part of the conversation, you’re invisible and mute. If you’re invisible and mute, you’ll end up moot. Have you ever seen a successful ‘hermit’ real estate agent?”
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