Aaron Chandler Installed as New MFRMLS President

My Florida Regional MLS is pleased to welcome new President Aaron Chandler for the 2010-2011 term. As a long-time Floridian and a second-generation owner of Brooks Chandler Realty in Lakeland, Aaron has a passion for “everything Florida.” His experience and leadership abilities are perfectly positioned to guide the organization through the next stages of the housing turnaround.

Although recently installed at the April Board of Directors meeting, Aaron is no stranger to My Florida Regional MLS. In fact, he’s been active on the Board of Directors for the past five years. Prior to his ascension to the presidency, Aaron served MFR as Treasurer and President-Elect. He has also served on various committees, such as Finance, Investment and the MLXchange Change Advisory Team (MCAT).

Aaron appreciates the value of continuing education for the good of the individual and the industry at large. He possesses the e-Pro Certification for Internet Professionalism and is a candidate for the distinguished CRB designation (Certified Real Estate Brokerage Manager). With an eye for detail and a commitment to excellence, Aaron’s 30-plus years of business experience will help guide MFR to ensure its health and longevity.

During the course of the next year, Aaron is committed to providing value-added services that rival the best in the industry. “The average MLS subscriber is unaware of the breadth of products and tools that are included,” says Aaron. “We will be concentrating our education and marketing efforts during the next year to help convey those benefits.”

In addition to communicating the core offerings and benefits to members, Aaron is determined to guide the organization through some new challenges facing the MLS industry—the protection of the MLS data. In an era when passwords are easily hacked from unscrupulous outsiders, Aaron and the Board of Directors have already begun to install safeguards to protect the data and keep it where it belongs—under the control of the REALTOR®.

During the course of his term, Aaron will be working with the marketing team to increase the exposure of the consumer-facing website—MyFloridaHomesMLS.com—to generate free leads to MFR members. Unlike third-party aggregators which sell leads back to their subscribers, leads generated from MyFloridaHomesMLS.com are free.

During his time off, Aaron is a true Floridian. With his family, he enjoys the state’s natural beauty and the recreational settings around Lakeland and Tampa Bay. Like a seasoned REALTOR® who knows where to find the “hidden gems,” he enjoys discovering the lesser-known waterways and fishing locations.

Congratulations, Aaron, on your appointment to President of My Florida Regional MLS! We’re excited to have you on board.


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