“I found my home on your website… I searched for my house using the Preferences Tool and ended up buying the first house that came up. This is my favorite website!”
—Audra D., Tampa, FL regarding MyFloridaHomesMLS.com
My Florida Regional MLS participated in a dynamic tradeshow that resulted in a huge turnout and great exposure for the organization and its subscribers. The show was divided into two distinct parts—the agent exclusive REALTOR®-Builder Expo on Friday followed by a three-day Home Show for the general public.
The REALTOR®-Builder Expo, sponsored by the Greater Tampa Association of REALTORS® and the Tampa Bay Builders Association, featured seminars, raffles and dozens of exhibits. The marketing and training staff from MFR met with many REALTORS® to discuss our products and services available.
Attracting Potential Home Buyers to You through MyFloridaHomesMLS.com
On Friday afternoon, the Tampa Bay Home Show opened to the general public. The team from MFR put on their “consumer caps” to promote your consumer website—MyFloridaHomesMLS.com—to several thousand attendees who stopped by the booth. The team also distributed tens of thousands of promotional items like pens, refrigerator magnets and literature to generate additional brand recognition and garner new users to the website. More website visitors amounts to more potential leads to MFR members.
A Very Satisfied Home Buyer
During the course of the three-day Home Show, the MFR team encountered many people who recognized the name “MyFloridaHomesMLS.com” and have used the site. After receiving numerous positive comments about the ease of use and excellent functionality of the site, the team met with a very satisfied home buyer who found her home through MyFloridaHomesMLS.com. Her testimony reinforces the need in the marketplace for a product like this, which is made to help the consumer, and also steer leads back to our subscribers.
Here’s her testimony: