Are You Getting the Most Out of YOUR Consumer Website?

July 8, 2010 is YOUR consumer website. Created by your fellow REALTORS® serving on the MFRMLS Board of Directors, this website is designed to serve the consumer, but keep you in the center of the transaction.

As a listing agent, you can demonstrate additional exposure for your sellers. gives you access to the number of “hits” received on each of your listings. These stats can be reviewed and emailed to your clients. In addition, brokers can view office-level statistics by clicking on “Agent Activity” after logging in.

As a buyer’s agent, you can promote your “custom link” or URL to prospective buyers that intuitively keeps YOUR name, contact info and primary agent photo in front of your clients while they search for properties. How’s that for hanging on to your buyers? is designed to work for you with an IDX-like experience. Best of all, it’s already included in your MLS fees.

Try today.

Click here to learn how to activate your “custom link”»
Click here for a PDF flyer »

Advertisements provides great features

April 5, 2009

Originally printed in the “Greater Tampa REALTOR® News”

April 2009

Tampa—We all know the statistics, 80% of home buyers beginning their search for a property online, the Internet is the place to find and disseminate real estate information, Third-party services have leapt ahead in the popularity stakes recently, but for REALTORS®, using these site gets expensive pretty quickly. What’s the solution? For MFRMLS members, it’s the new member-owned

Listing data provided on the web site is synched with the MLS and refreshed every fifteen minutes, to provide both agents and consumers with information that is updated continuously. This allows for to provide a superior search service in comparison with third-party sites, most of which are updated daily or irregularly.

Photo: home page. Homebuyers can search for Homes for Sale, Open Houses, Homes for Rent, Waterfront Properties, Find a Realtor® and more. ©2009

Photo: home page. Homebuyers can search for Homes for Sale, Open Houses, Homes for Rent, Waterfront Properties, Find a Realtor® and more. ©2009

Benefits for Agents provides a great range of features and benefits for MFR members, and compares very favorably to leading third-party sites.

  • Fully functional site with powerful search tools, search engine optimization by MarketLinx, our MLXchange provider, to generate high user traffic
  • Listings automatically imported from the MLS, updated at 15-minute intervals
  • Leads from consumers are sent directly to brokers and/or agents
  • No advertising on the website. No need to worry about your competitors face or banner ad showing up next to your listings
  • Activity reports displaying page views, total number of unique visitors, properties viewed, agent activities, and other statistics
  • The site is designed to complement your company site, or individual agent web site, rather than replace it. The site provides a valuable link between consumers and your IDX web site.
  • Every agent gets their own custom link that has only their contact information, so that you can share this powerful website with your customer and feel confident that the leads will come back to you.

And best of all, these benefits are available to you at no cost. The cost of using your MLS consumer site is included in your MFR fees, so you can cancel subscriptions to third-party sites and upgrade to a more effective service—for free!

Benefits for Consumers

Check out this list of great features consumers can use to find properties and agents.

  • Customizable Home Page
  • From the Home page, consumers can search using a map, streets, neighborhoods, MLS numbers, zip codes, and other terms.
  • Powerful map search tool, powered by Microsoft® Virtual Earth, searchable by street addresses, locations, and property characteristics
  • Detailed property records which include property summaries, access to photos and other information, and a market analysis section
  • “Value Your Home” feature allowing users to obtain an estimate of their property’s value
  • “Find an Agent” feature provides users with a search tool they can use to define agent search criteria such as city, zip code, and others. Users can obtain contact information and email an agent directly from the results page.

Since its launch in October the site has been climbing steadily in popularity, with page views soaring in 2009. More than 130 million properties have appeared in consumer searches since the site’s launch!

This article was provided by the Technology Committee of the Greater Tampa Association of REALTORS®. For more information, visit

Let Work for You!

March 4, 2009

Photo: home page. Homebuyers can search for Homes for Sale, Open Houses, Homes for Rent, Waterfront Properties, Find a Realtor® and more. ©2009

By now you’ve heard that MFR has new a consumer website. But are you aware that it can help you capture leads and promote your brand? Have you heard about the custom link that keeps your name in front of the consumer? Did you know that it can help you save money, especially if you’re investing in an IDX-like solution? Are you promoting it within your existing marketing channels? If not, you could be missing out!

Let work for you!

Strength in Numbers

We’ve recently surpassed the 130 million mark for properties appearing in a search—nearly 60 million of those just this past month! The word is getting out and consumers are logging on. As the website hits and page views continue to increase, the site will rank higher in search engines. This is truly a demonstration of strength in numbers.

Photo: MLS Report on home page. As of Feb. 22, 2009, MFRMLS has surpassed the 130 million mark for properties appearing in a search. ©2009


With this rapid growth, one might think that a successful MLS consumer website would be an added expense. Well, the good news is: is included as one of your member benefits. We’ve launched this website to help you, the REALTOR®, enhance your marketing efforts while attracting new buyers and sellers.

To learn more about the Consumer Website and how you can tap into its potential, we’d like to encourage you to register for one of our Webinars.

Learn-2-Earn: Consumer Website Webinars

March 4, 2009

If “knowledge is power” and “cash is king,” shouldn’t you learn to earn more moolah with our MLS Consumer Website? Get up-to-speed with the ins and outs and how to get started. To accommodate your busy schedule, we’re conducting three separate webinars.

Thursday, March 5, 2009 – 2:00 PM – 3:00 PM

Tuesday, March 10, 2009 – 10:00 AM – 11:00 AM

Thursday, March 12, 2009 – 2:00 PM – 3:00 PM


With accurate MLS information updated every 15 minutes, home shoppers can conduct a map-based search and gain more control over searches than on competing third-party sites. Plus with our custom link feature, we’ll show you how to capture more potential buyers!

As a listing agent, your listings are automatically imported from the MLS at no extra charge. If you are a buyer’s agent, we’ll help you capture leads like never before. And property searches are a snap for consumers. It’s a Win-Win-Win!

Best of all, the cost to utilize and customize your MLS Consumer Website is included in your MFR fees! Just think of the money you can save by cancelling your subscriptions with third-party sites and using a custom link to as your IDX solution!